Welcome to another show of mspinoLIVE. Today is our 149th LIVESTREAM TV Show and it is about : "DO YOU WANT TO LOOK SMART ON SOCIAL MEDIA?." We all know that social media is a vital part of any modern business strategy, but we don’t always know how to make the most of our web presence and what mistakes to avoid. 1. Know the platform Facebook, LinkedIn and Twitter are all useful and important, but each has a different use. While Twitter might be great for real-time customer service, Facebook is best used as a way to drive sales. De explained that actual likes, comments and shares on Facebook are less important than using Facebook to drive customers to a company’s website. Also, pay attention to tone. While Facebook and Twitter can be conversational, LinkedIn is intended to be more professional. Context is key. 2.- Be active, but with a purpose Frequency depends on the platform you’re using. Posting once or twice a week on facebook effectively -- reaching your target with interesting content -- can be better than posting four times a week and blowing your budget to reach the same customer twice. On Linkedin, however, Mayhall said that if you post 20 times a month, you'll reach 60 percent of your network.On Twitter, though, the best practice is to post three to five times a day on average. Remember: these guidelines are just that -- guidelines, not hard-and-fast rules. Keep in mind what’s happening with your brand that day, such as if there’s something specific you want to promote. In all cases, have a goal in mind that you’re accomplishing through these networks. 3.- Stand by your values A company’s values are critical in attracting customers and engagement. Once you decide what your values are, own them and stand by them. “The same reason people came to work for you in the past is now the reason customers want to buy from you,” Mayhall said. “Embrace social media as a way to be transparent in who you are as a company and what you care about and we’ll continue to see that really paying off.” *****CONTENT SOURCE:****** - www.Entrepreneur.com - This article is written by Carly Okyle - To Read the entire article, please click on the link: http://www.entrepreneur.com/article/246052 And don't forget to: LAUGH. LEARN. LIVE AT YOUR BEST....that's our LATEST slogan for the show... because we want to make you laugh every time you watch our shows... we want you to learn new things, new ideas, new strategies that will help you in your own life every day... we want that you live a better life ... WE WANT YOU TO LIVE AT YOUR BEST... you deserve it... we all deserve it... so why not start TODAY. We are very happy to bring this show to you and we are committed to make you LAUGH, LEARN & LIVE AT YOUR BEST. Feel free to reach out to us and if you or someone you know would like to be part of our LIVE show, give us a call, send us an email, chat on Facebook. Thank you for watching our show today and please, please , please share with the world. Remember, someone out there needs a word of hope TODAY. We are LIVE Monday-Friday at 12:00 Noon (EST) on www.mspinolive.com